Sunday, 20 April 2008
It also means that photography retailers are offering more and more gift products directly to the consumer. Anyone can now make a mug, a cushion or a calendar with their own photographs. For the professional or anyone trying to break into the business this makes life harder. With so many consumer products it has become difficult to find suppliers who will offer significant discounts for bulk production. As a result the retail margins for the professional get smaller and smaller.
Yet there there are still photographers making money. People are prepared to pay for quality. Few are prepared to take a risk with weddings. My guess is that things will settle down. Technology is always redefining markets, but in the end there is always a niche for the professional or serious amateur. And if anyone is tempted to despair then there is always the encouragement of seeing just how many dreadful photos are posted on Facebook!